Modelling a business plan indicates targeting an attainable goal derived from one’s perception. When one’s goal is towards self or towards the company, it leans toward being adverse to risk equations that are unfavorable or hostile to its lone owner.
On the other hand, if its goal is towards its customers, it leans toward bringing its focus in providing a helping hand which is derived from its customer’s scales rather than the business owner’s scales.
Today, since what works is a rapid easement derived from the user’s point of view which works against the goal of one business owner, modelling an attainable goal should not be made by incumbents but rather by the people.
How to sustain and support this endeavor is to model various start-up business pursuits and as a consequence spreading ownership to different stakeholders, or to several owners tied together to serve its peculiar customer.
In other words, our traditional business model has detached itself to make its own ‘monopolistic competition models’ instead of duplicating our business ecosystem described by James F. Moore as “An economic community supported by a foundation of interacting organizations and individuals producing goods and services of value to customers, who are themselves members of the ecosystem.”